About Us

Master Culinary Group, usually known as Masculin Group, is a leading food and beverage company dedicated to creating exceptional culinary experiences. Founded in 2015, Masculin Group has a strong commitment to innovation which enables us to establish a strong presence in the Indonesian market. Our diverse portfolio of renowned brands includes Master Squid, Hei Hei, and Gococo, each known for their exceptional quality and distinct flavors.

We are commited to uphold the highest standards of quality and safety in all our products. We employ meticulous quality control measures, source ingredients responsibly, and prioritize sustainability of the supply. Our dedication to excellence has earned us the trust and loyalty of customers throughout Indonesia.

Our Mission

  • Innovation and Adaptability
    We strive to consistently deliver exceptional culinary experiences through our diverse portfolio of brands. We are committed to continuously innovating our products to exceed our customers’ expectations and adjust to market needs.
  • Quality Assurance and Affordability
    We are dedicated to sourcing the finest ingredients and upholding the highest quality standards in all our products. We prioritize food safety, freshness, and affordability to ensure the satisfaction of our loyal customers.
  • Customer Satisfaction
    We place our customers at the heart of everything we do. We listen to their feedback, anticipate their needs, and constantly evolve our offerings to provide exceptional value and satisfaction.
  • Brand Growth and Development:
    We aim to expand our presence in the Indonesian food and beverage market and beyond by fostering the growth of our renowned brands. We will invest in brand development, marketing strategies, and customer engagement to solidify our position as major food and beverage leader in Indonesia.

Our Vision

To be the major player and leading innovator in the Indonesian food and beverage industry, renowned for commitment to quality, sustainability, and culinary excellence which ultimately leads to international recognition.

2015

2019

2022

2020

Masculin Group was born
Master Squid first store opened at Mall Ciputra
2019
Grand launching of Hei Hei to the public
Hei Hei first time launching

Hei Hei first time launching at Pekan Raya Jakarta

2020
More Expanded
Masculin selebration

60+ stores across Indonesia

2022
Gococo is born
Newly launched Gococo

Newly launched Gococo at Mall Ambassador

Masculingroup is born

2015

Master squid first store opened at Mall Ciputra, Jakarta

Hei Hei first time launching​

2019

Hei Hei first time launching at Pekan Raya Jakarta

Masculin selebration​

2020

60+ stores across Indonesia

Newly launched Gococo

2022

Newly launched Gococo at Mall Ambassador

Our ACTIVITES