About Us
Master Culinary Group, usually known as Masculin Group, is a leading food and beverage company dedicated to creating exceptional culinary experiences. Founded in 2015, Masculin Group has a strong commitment to innovation which enables us to establish a strong presence in the Indonesian market. Our diverse portfolio of renowned brands includes Master Squid, Hei Hei, and Gococo, each known for their exceptional quality and distinct flavors.
We are commited to uphold the highest standards of quality and safety in all our products. We employ meticulous quality control measures, source ingredients responsibly, and prioritize sustainability of the supply. Our dedication to excellence has earned us the trust and loyalty of customers throughout Indonesia.

Our Mission
- Innovation and Adaptability
We strive to consistently deliver exceptional culinary experiences through our diverse portfolio of brands. We are committed to continuously innovating our products to exceed our customers’ expectations and adjust to market needs. - Quality Assurance and Affordability
We are dedicated to sourcing the finest ingredients and upholding the highest quality standards in all our products. We prioritize food safety, freshness, and affordability to ensure the satisfaction of our loyal customers. - Customer Satisfaction
We place our customers at the heart of everything we do. We listen to their feedback, anticipate their needs, and constantly evolve our offerings to provide exceptional value and satisfaction. - Brand Growth and Development:
We aim to expand our presence in the Indonesian food and beverage market and beyond by fostering the growth of our renowned brands. We will invest in brand development, marketing strategies, and customer engagement to solidify our position as major food and beverage leader in Indonesia.



Our Vision
To be the major player and leading innovator in the Indonesian food and beverage industry, renowned for commitment to quality, sustainability, and culinary excellence which ultimately leads to international recognition.
2015
2019
2022
2020
Master Squid first store opened at Mall Ciputra


Hei Hei first time launching at Pekan Raya Jakarta

60+ stores across Indonesia

Newly launched Gococo at Mall Ambassador

Masculingroup is born
2015
Master squid first store opened at Mall Ciputra, Jakarta

Hei Hei first time launching
2019
Hei Hei first time launching at Pekan Raya Jakarta

Masculin selebration
2020
60+ stores across Indonesia

Newly launched Gococo
2022
Newly launched Gococo at Mall Ambassador
Our ACTIVITES





